Bills' passing attack taking flight in '08
In 2007, the Buffalo Bills fielded one of their worst offensive units in team history. En route to a 7-9 record, the Bills shuffled quarterbacks and scored just 20 touchdowns in what was, statistically, a mediocre season on just about every level.
Fast forward to 2008. Trent Edwards has settled the Bills' instability at quarterback by emerging as a legitimate NFL starter with tons of potential. But that's been the only major change. Even with very little personnel turnover (rookie WR James Hardy was the only significant off-season import for the unit), the turnaround that Buffalo's offense has made has been surprising - and even more surprising, the biggest strides have come in the passing department.
The Bills have improved in just about every major statistical category offensively, most importantly in points scored (the Bills are averaging 25.2 points per game this season, up from 15.8 in 2007). Yet despite the significant strides made, there's still room for improvement.
Quarterbacks making each play count
We're all aware of how well Edwards has played. He's the most exciting Bills player in quite some time, at least in terms of the excitement he engenders for future prospects of the organization. But even J.P. Losman, filling in for Edwards for a game, has jumped in on the statistical prowess.
A quarterback's effectiveness is best measured in yards per attempt. In 2007, Bills passing plays averaged 6.39 yards per passing attempt - a mediocre number that reflects the team's inability to make big plays through the air. That number has skyrocketed to 8.24 yards per attempt in 2008, as the Bills have made more plays downfield and have gotten much more from their receivers in run-after-catch yardage.
Bills quarterbacks - yes, even Losman - are distributing the ball effectively and letting their receivers make plays. It's not an elite development, but it's clearly a step in the right direction. (Get well soon, Trent.)
Receiver production up
The Bills took some heat when their only significant upgrade to a mediocre receiving corps was the rookie Hardy, whose impact has been minimal through the first five games of his inaugural season. Effective quarterback play, however, has turned this "mediocre" receiving corps into a bunch of playmakers.
In 2007, the Bills' top four receivers (basically, swap Peerless Price for Hardy) combined for 148 receptions, 1,847 yards and just six scores. The touchdowns were most concerning, but 2008 is different - Bills receivers have already nabbed four scores this season, and more are on the horizon. If statistical trends continue for the remainder of this season, Bills receivers will see increases in receptions (projected 157), yards (2,483) and touchdowns (13).
Lee Evans and Josh Reed have been the go-to guys. Evans is currently averaging 27 yards per reception, second in the league for players with 10 or more receptions. Reed's production has been a bit more surprising; in line for a career year, Reed has become the go-to-guy on third down. 14 of Reed's team-leading 21 receptions (67%) have created first downs; Evans has added 14 more on his 16 receptions (87.5%).
Running backs getting involved, too
One of the more noticeable differences between 2007 and 2008 has been the involvement of running backs in the passing game. Offensive Coordinator Turk Schonert promised to emphasize the talents of Marshawn Lynch and Fred Jackson as receivers, and he's delivered in a big way.
In 2007, Bills running backs caught 55 passes - and that total includes the 15 hauled in by the now-departed Anthony Thomas. Lynch and Jackson have already hit the half-way point of that total this season, as they've combined to catch 29 balls. That puts the duo on pace to catch 93 passes this season, a very high number for any running back duo in today's NFL.
Where to improve: tight ends and pass protection
It's been great that Buffalo's running backs have been playing the role of safety valve, because the Bills have seen a drop-off in production from the tight end position. Sure, Robert Royal has increased his production (he's on pace to outstrip his 2007 reception total by 17), but the position has dropped off as a whole. Bills tight ends caught 56 passes in 2007; they've got just 15 this season. The return of rookie Derek Fine from injury likely won't help balloon those stats. Lynch and Jackson have picked up the slack, but the lack of a threat down the seam still hinders this team.
The biggest hindrance, however, has been pass protection. The Bills aren't throwing much more than they did in 2007, surprisingly, yet the excellent pass protection that Bills quarterbacks enjoyed last season has been MIA. Bills quarterbacks were sacked 26 times in '07, or less than twice per game. In just five games this season, Bills quarterbacks have been sacked 16 times; if that pace continues, the Bills will likely surrender double their '07 sack total (52). That's not good news for Edwards and his concussion, nor for the still-highly-unreliable Losman.
Even considering these issues, there's far more promise to Buffalo's aerial attack this year than we saw in 2007. The difference has been night and day, and it's been reflected in the team's overall performance. Don't expect the tight ends to produce more than their current clip; we can be a bit more optimistic about the pass protection given the bye week. In the end, it all comes down to the quarterback, however; the emergence of Edwards, with an assist from Schonert, has turned an awful Bills passing game into, in reality, an excellent one.
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up the seem?
Brian you stated above that the bills running duo of beast mode and action jackson have been doing an admiral job of picking up where the tight ends have dropped off. you continued to say how that still has not helped us make a threat up the seem.
my question is this…
last year against washington, freddie jack caught that swing/seam passright in front of former bill london fletcher, and created a huge gainer of it. so couldn’t we try to work our RB’s up those seem routes? let’s get those swing pass routes turned up field just off tackle. i believe both of our stud running back’s is more than capable of turning something like that into big plays, big scores, and even bigger wins.
just a thought let me know what ya think!!!!! yeah Bills!!!
Cant wait till nov. 2nd, going to see the bills ground the jets!!!!!!
I like that idea
Whad’dya say, Turk? Would this be something to help out?
Get the Bills back to the big game!
Hey look at that, the RB’s are combined for a pace of almost 100 catches, just like I thought they could!!! I doubt it’ll keep up though. At this point, I think they end up with 80 or so catches together.
Stinks of Trent that his stats look worse than they are. He was averaging over 230 yards per game, now it’s at 189 because of the 3 passes he threw in AZ. At some point, he has to start producing more TD passes though. If we really want a dynamic passing game, 1 passing TD per game just doesn’t cut it.
Besides the TE’s, the other area that needs improvement is Lee Evans. As in, we need to get him the ball more. 3 catches per game for the 3rd highest paid WR in the game just doesn’t cut it, sorry. We heard all off season about Evans getting moved around to get him the ball more, but we haven’t seen it. We have seen Trent hit him for big passes every game, but I’m afraid we can’t continue counting on those big plays each week. We have to find ways to get Lee the ball more underneath. Where are the slants, hitches and out patterns??? Does Lee only run a fly or post every time?
~K
Trent and TD passes
Well K, part of the issue with Trent not chucking more TDs per game is kinda simple. Its the general issue we are having with the Oline not keeping him clean more than last year, we’ve all seen several passes that should have been TDs dropped by our WRs/TEs (so far I have not seen a pass intended for Lynch or Freddy that should have been a TD dropped).
I think the stat will get better as the season goes on, IF and ONLY IF the Oline keeps Trent clean and gets an actualy honest to Barry Sanders running game going, and finally, the guys getting the passes need to work on the dropsies and muscling defenders off the ball (LOOKING AT YOU HARDY). Until that happens, we’ll be seeing about 1 TD a game from Trent.
Fear the mighty helmet wearing gopher, he is coming for your soul....
Turk
No love for Turk in the poll? I think the number one absolute top reason the aerial attack is better is that Steve Fairchild is the Head Coach of Colorado State. While not a player, Turk is the Most Valuable Person (like that MVP?) in the Bills aerial attack.
Kurupt, to piggy back on your “one TD per game” theme, if Lynch was getting one a game and Trent is passing for one a game, that isn’t a whole lot of points so I agree with you. Plus Lee doesn’t run posts and flys. He also can run hooks effectivelly when they are playing the long ball.
ahh, but there is my quandary
If the deep pass is working, why can’t we get Evans the ball underneath at all?? For $37M he should be touching the ball, on average, 6-10 times a game, not 3.
~K
Sacks a reflection of offense...
Great article Brian but I think a corellation needs to be made betwwen the jump in yds per attempt and sacks. Last year Buffalo lived on the short ball, control passing game. Just like what we saw this past week against Ariziona. Three step drops and get the ball out quickly formula. The problem with that concept is, it is a tough game plan to run for an entire year and where it runs into problems is when they get behind and need to open it up more. The Bills this year have made it a priority to get the ball down field which requires the need for longer pass protection and with the RB’s getting so many touches it would be safe to assume that they are not staying in and blocking on a regular basis. I am by no means giving the offensive line a pass this year because I think there play has been average at best but I think there are other factors that need to be considered.
Also, I like to break down a game film (not to the extent of Ron from NM who does a great job) and it seems like the Bills are pulling or trapping there lineman a lot this year. This seems odd to me, they are one of the biggest lines in NFL and you would think that over 4 Qtrs. they would be able to dominate or wear down any D line that they play against by just zone blocking (like Denver) and letting ML & FJ find the hole they want to run in. Right now looking at the game films the RB’s are not running to the hole that the play is called because the timing or trust isn’t there yet. On too many occasion ML cuts back into the middle or to the outside on a play desinged to go off tackle because his pulling lineman hasn’t gotten there yet or the hole hasn’t developed yet. This also can cause holding penalties because the back is now going in a different direction than the line thought he would be. Again I am not making excuses just some simple observations.
The Bills of the early '90's
used a zone blocking scheme that worked pretty well. I’m puzzled that our lineman are being asked to trap and pull this much, as large as they are.
Get the Bills back to the big game!

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