Very Cool Stuff About NFL Team Logos
With Carolina as the Bills next opponent, I happened to look a the logo of the Panther.
For whatever reason it looked strange to me.
Just the angle of the cat's head looked funny. Doesn't it?
In fact what's up with that thing?
Why isn't it smooth and even like many other logos?
And why is one ear smaller than the other?
What is up with Mr. Panther's neck?
If you have ever wondered the same thing, read on!
Our first stop on our quest to find out the secret of the Carolina Panther takes us to:
St. Louis
The St. Louis Ram's Helmet is no doubt a very striking one.

Which just goes to show you can't beat an original.
In 1948, Rams HB Fred Gehrke, who was also an art major, painted the pedestrian leather helmet blue with yellow horns. The significance was that it was the first emblem/logo added to a helmet in the NFL.

The fact that the helmet has since changed only slightly over many many years shows that some ideas can withstand the test of time. Now I found a slight homage to this in one of the St. Louis Ram's Alternate Logos.

I'm very fond of it and wonder why they don't use it often.
It looks simple, but has quite a bit of meaning at least to me. As you can see the "R" is wearing horns on its head too. In fact you can almost make out an "eye" in the space between the horn and the straight part of the R.
But what else does it remind you of? It's not obvious, and perhaps not intentional, but the horn forms an arch shape, which show what city they belong to.
Arizona
The Cardinal name is a bit of a misnomer. The name dates all the way back to Chicago 1901, when owner Chris O' Brian called used, faded maroon jerseys he acquired from the University of Chicago "cardinal red." An interesting logo that they had from 1920-1934 was:
That's quite the logo. And it has very noticeable and familiar symbols. It reminded me of the Cincinnati Reds, Chicago Bears, and Chicago Cubs in that order.
Since then, the Cardinals have gone with a rather ill looking bird although, when the team moved to Arizona, a prototype logo was developed:

The contrast of the Edgar Allen Poe inspired Raven, who in the poem signifies death, and the horrible jumbled mess of the Maryland flag are a truly woeful combination.
Purple and Gold are fine, because they go well together as they are complimentary colors. Black works with the mix alright I suppose.
Here, though you have two shades of gold put side by side, and then bright red and white, clashed against a "feathery" black background inside of a purple one.
It's one thing to be proud of your state and city, but to proudly put your state flag in the same place as a carrion eating bird really doesn't go along way to illustrate that Baltimore is the "Charm City". (And I'm a big Orioles fan so I can call the Ravens ugly all I want!)
You can thank Ford Motors for not having this cool cat to stare at on Sundays. They felt the image too closely resembled their own symbol for the Jaguar.
As a result we are stuck with:

The tongue right?!
It drives me crazy too, I actually believed that real Jaguars had teal tongues. When I told my friends they laughed at me.
As it turns out, Jaguars DO NOT have teal tongues.
Which brings up the question: Then what exactly am I looking out here?
Well the answer is that the Jaguar here just got done chowing down on some blue Panthers.
No, Seriously that's the actual reason his tongue is teal.
When Carolina and Jacksonville both came into the league together, Jags owner Wayne Weaver took a little shot at their feline expansion siblings. So indeed the Jaguar's tongue is stained with aquamarine cat guts. And to further drive home the point, teal colored tongue dyeing candies were passed out at Jags games to get the fans in on the action.
Denver and San Diego
Both horses. Both in the original AFL (SD was in LA for a year). But above all, both of these teams were destined to despise each other. All you have to do is look at their logos from the 70s:

Now this is seriously cool stuff.
Both set of eyes about level with each other.
Both have menacing expressions.
They are logos that face each other.
The Bronco is a Wild and Untamed horse, and the Charger is a Warrior's Horse.
The Orange and the flare(laser) shooting out of the bronco's nose signifies heat and fire, the Charger and yellow obviously signifies electricity.
Seattle
I've really disliked Seattle ever since they got rid of this logo:

Why? Because it was very unique for starters.
Long before they went sparkling neon green and monochromatic metal blue-grey, the Seahawks used to have a less extravagant but I thought a very classic and pleasant uniform. The colors were a subdued grey, a hearty green and deep blue. It actually reminded you alot of the ocean and the Pacific North West on a sunny day. Their present uniform is like being lost at sea and throwing up over the side of the boat quite frankly.
Now back to the original logo. These are some examples of Northwestern Indian art.

Look at how the eyes are drawn, and how straight everything is. Look at the mouth and curved beak. The original seahawk logo was definitely inspired by and a nod to northwest Indian art.
Now compare those images to this. Notice all of the hooks the lack of straight lines and completely different neon green eye? Yes it's still in theory the same bird (that doesn't exist), but they just taken the originality and the decent color scheme away from it. The Seahawks took something that was unique to them and pretty much threw it away because it didn't look modern enough. They wanted "darker" colors like some hardened bird that has suffered from alcoholism and addiction to putrid colored soft drinks.
Maybe Seattle fans like the more flamboyant, the more angry and edgier seahawk. The kind of seahawk who will get right in your face and throw neon green glitter at you to prove how tough he is.
That Bull could use a bit more structural integrity but you can see what they were trying to do here, and it's very clever.
New York
Have you ever noticed that in between the E and the X is an arrow? Your mind has either just been blown or your rolling your eyes because you already know. A few people actually have had wild reactions the first time they see it, because basically they couldn't believe that this image they had stared at for their whole life had a hidden image in it.
Not to be outdone by the dreaded FedEx arrow, a few NFL teams enjoy a little visual hi jinx every once in awhile too.
Take our friends from New Jersey for example:

I'm not giving it away, but there are 3(4 kinda) tucked away in here. (Give ya a hint: Rex Ryan is one of them!)
Buffalo
Here we have an image that people wish was hidden:

I still don't know/ want to know what that is. Some people say it's the tail going through his legs, others say it's like a cancerous cyst or something . It's funny that people call this the "standing Buffalo" because it clearly looks like he's(and it's a he for sure :D ) about to keel over. It's legs are all cramped up and I can't tell whether the farthest leg back is even on the ground or whether it's the right leg and the buffalo is just taking a wide stance or....anyway. I love the eye though. I still sort of like this symbol but the closer up you see it the stranger it is. I call it Buffalo's Bill.
Atlanta

This old Falcons logo is one of my favorites in the NFL. I will say though that it looks absolutely nothing like a falcon. It has a sort of eerie quality to it and is actually somewhat intimidating. The face is vaguely human. It has dead set emotionless eyes and a gaping mouth.
Again it looks more like a plague doctor

It also has a look of being much larger than life because of its enormous wings. This makes it look like a giant bomber jet. This logo is great because it really expresses the "death from above" idea really well and let's face it if the Ravens had this logo back in 2000 it would have just added to the intimidation factor. Interestingly, although very different the Falcon's newer logo ain't bad either: 
I didn't like it at first but there is something very cool that is more pronounced in this logo (hint it's another hidden image!)
Carolina
The moment weve have all been waiting for: 
In addition to wincing in pain from Jaguar bites, this fellow is in the shape of North and South Carolina. You'd look funny if you were in the shape of two states too, so cut this cat some slack!
Thanks for reading. This is a terribly long fanpost but mostly pictures and I hope you enjoyed it and it was as much of an enlightening experience for you as it was for me!
This FanPost was written by a registered user of Buffalo Rumblings. Its views do not necessarily reflect the views of Rumblings' editorial staff, but are just as valued as our own.
16 recs |
29 comments
Comments
Very cool post
Would like to know what inspired the change from the old buffalo to the new buffalo and who created it and what not.
by csc06258 on Oct 23, 2009 11:56 PM EDT reply actions 0 recs
me too
My dad always told me that they switched from the White charging buffalo (for what ever reason I call it the diet soda Buffalo because it reminded me or diet pepsi or diet dr. pepper) to the red charging buffalo because all of the other teams in the AFC East had white helmets and Joe Ferguson was colorblind or couldn’t distinguish between teams. I have doubts to the veracity of this claim but cool if true.
This space held in honor of Robert Royal known to his friends as "Sweet Cream Style Corn" March 11 2006- February 26, 2009
by pasaluki on Oct 24, 2009 12:05 AM EDT reply actions 0 recs
That is why they switched to red helmets supposedly. They already had the Charging Buffalo at that point.
Playing Realistic Optimist at Buffalo Rumblings since 2008. Ignoring the grumblings on Rumblings.
by MattRichWarren on Oct 24, 2009 7:20 AM EDT up reply actions 0 recs
Same story I remember hearing as a kid :)
One day we will win it all .... the Gods of Football and Hockey know that Buffalo fans deserve it !!!!
Go Bills !!!! Go Sabres !!!!
by TazzMania on Oct 25, 2009 2:18 PM EDT up reply actions 0 recs
Good stuff. I really like the long Jaguar.
Is the hidden image in the new Falcon a big ‘F?’
Sweet home Orchard Park.
jb
by thurman on Oct 24, 2009 1:07 AM EDT reply actions 0 recs
And in the Jets alternate logo...
Angry face (Rex Ryan), skateboard, Meadowlands, front of jet, telephone???? I care for it one bit.
Sweet home Orchard Park.
jb
by thurman on Oct 24, 2009 1:16 AM EDT up reply actions 0 recs
I don’t care fore it one bit.
But I like the Seahawks old logo, as well as the update. Many teams darkened their colors, and I think the new logo still pays respect to the inspiration. I do agree that the old design was unique, and the ‘aggressive’ hawk is just keeping up with the Jones’.
Sweet home Orchard Park.
jb
by thurman on Oct 24, 2009 1:27 AM EDT up reply actions 0 recs
Righto
On the Falcons. The old one has it too but it is not as pronounced.
For the Jets:
wish there was a spoiler tag but:
Angry Face: Wheels of “skateboard” are eyes, solid green semi circle is the lips, part in between is teeth
A football angry man’s teeth are the webbing, his lips form the rest of the ball.
The Meadowlands angry man’s teeth is the actual field the middle “tooth” is the 50 yard line.the lips are where the crowd sits and the white spaces are the goalposts.
A Jet Landing The skateboard represents a jet overhead (above what you can see) your perpective is up in the air and the runway is the angry man’s teeth.
This space held in honor of Robert Royal known to his friends as "Sweet Cream Style Corn" March 11 2006- February 26, 2009
by pasaluki on Oct 24, 2009 1:31 AM EDT up reply actions 0 recs
The Jets alternate
is kinda weak. The football is obvious, and therefore not hidden (this is all opinion.) Other than the angry man (which has nothing strictly tied to Jets football,) the other images are almost irrelevant. And the fact that the composition is awkward and stagnant puts it in the dumps. Once again, fun post!
Sweet home Orchard Park.
jb
by thurman on Oct 24, 2009 2:30 AM EDT up reply actions 0 recs
the angry man
has alot to do with New York though! And I’m just puttin’ this stuff out there, and for the record it is pretty ugly and that’s probably why it’s hardly ever seen!
This space held in honor of Robert Royal known to his friends as "Sweet Cream Style Corn" March 11 2006- February 26, 2009
by pasaluki on Oct 24, 2009 2:51 AM EDT up reply actions 0 recs
well, i like it
but yes, not a lot of jets fans even know this alternate exists.
great post.
and the home of the... JETS!!!
by dvdvil on Oct 25, 2009 9:27 PM EDT up reply actions 0 recs
Even though on the outside it’s rather strange, I love the hidden images in it.
It’s hard to make 2 images in one but to make 4 in one takes a very creative mind for sure!
This space held in honor of Robert Royal known to his friends as "Sweet Cream Style Corn" March 11 2006- February 26, 2009
by pasaluki on Oct 26, 2009 4:17 AM EDT up reply actions 0 recs
I'd say the angry man is probably an homage to the old name the titans.
Jonathan Stupar won the Heisman…while playing in the NFL!
by JPH on Oct 27, 2009 7:49 PM EDT up reply actions 0 recs
Nice fanpost. Rec’d.
Playing Realistic Optimist at Buffalo Rumblings since 2008. Ignoring the grumblings on Rumblings.
by MattRichWarren on Oct 24, 2009 7:21 AM EDT reply actions 0 recs
I didn't know Cardinals could be rabid
Great post as well.
by bluecollarbuffalo on Oct 24, 2009 7:55 AM EDT reply actions 0 recs
great post
I think a follow would be great…I love this crap.
But I like the Panthers logo actually
Good Luck With Your Firings Mr. Wilson….Go Bills!
by killascript on Oct 24, 2009 9:01 AM EDT reply actions 0 recs
I took a graphic design class this summer in grad school and when we were talking about designing logos one of the first ones the professor put up was the FedEx logo. He asked if anyone could find the hidden shape inside of the logo. In a class of about 25 people, we all sat there silent.
When he mentioned the arrow, you would have thought we were at the Ralph and the Bills just scored. Everyone went nuts, it was one of the weirdest phenomenons I’ve ever witnessed.
by nickfeely8 on Oct 24, 2009 11:10 AM EDT reply actions 0 recs
Love the hidden meanings in logo thing. That’s always so cool. I read an article about it a while ago, but can’t remember where I read it. Oh well…
Other sports ones off the top of my head are the Hartford Whalers, Montreal Expos and the Big 10 Conference logo. There are many more, but I don’t feel like thinking too hard right now.
Here are some more company logos.
~K
"As the governor of Louisiana once said, the only way Chris Kelsay can lose his job is if he got caught in bed with a dead girl or a live boy."
by Kurupt on Oct 24, 2009 12:54 PM EDT reply actions 0 recs
cool
thanks for the link K. I live in Big 10 country and follow the Illini but I never picked up on the Big 10 conference logo
This space held in honor of Robert Royal known to his friends as "Sweet Cream Style Corn" March 11 2006- February 26, 2009
by pasaluki on Oct 24, 2009 6:20 PM EDT up reply actions 0 recs
Fun stuff
Rec’d. Interesting twist compared to other posts.
Bills fan half way around the world
by moncheri on Oct 24, 2009 2:03 PM EDT reply actions 0 recs
Great post Pasaluki
Rec’d. Very interesting stories.
by hightower_mc on Oct 24, 2009 7:18 PM EDT reply actions 0 recs
from the phinsider
very interesting post, had to read it and i must say, i learned a lot. good research, and ill never look at the jags logo the same, knowing that there is panther guts about to be puked up!
El Peezy... "the Calvin Johnson of rookies.. instant impact" -Prime Time
"el peezy ['the real deal'] strikes fear in opponent bloggers hearts" -finsx
"El Peezy is a man of the people...Don’t hate the player – hate the game." -KC
by el presidente 00 on Oct 24, 2009 11:49 PM EDT reply actions 0 recs
whats the hidden thing in the falcons logo?
that it’s shaped like an F ?
CUBS WIN CUBS WIN CUBS WIN
by GarlicFryCubFan on Oct 25, 2009 8:18 PM EDT reply actions 0 recs
yeah
I know its one of the more obvious ones once you know to look for it, but someone pointed it out to me for the first time and I was like “Oh yeah COOL!”
This space held in honor of Robert Royal known to his friends as "Sweet Cream Style Corn" March 11 2006- February 26, 2009
by pasaluki on Oct 26, 2009 4:15 AM EDT up reply actions 0 recs
Really interesting stuff
I like learning how things were first agreed upon and how they’ve evolved.
I read Fred Smerlas’ book, and he hated the red helmets when they were first introduced in ’84.
The white helmets with the charging buffalo are my favorites. Actually the reason I first became a Bills fan back in ’80. I was really into Indians, the west etc. and living in Oregon did not have a hometown team. It was a good era with Knox, Ferguson, Smerlas, Cribbs, Butler, Lewis etc.
Any more helmet / Logo info. would be great.
by o.c.blazerfan on Oct 26, 2009 2:05 PM EDT reply actions 0 recs
I might be able to scrape together
Something but it would deal more with the history behind the logos more than the logos themselves.
This space held in honor of Robert Royal known to his friends as "Sweet Cream Style Corn" March 11 2006- February 26, 2009
by pasaluki on Oct 26, 2009 2:30 PM EDT up reply actions 0 recs
does anyone know the deal with howard university and their use of the bills logo?
CUBS WIN CUBS WIN CUBS WIN
by GarlicFryCubFan on Oct 26, 2009 4:39 PM EDT reply actions 0 recs
Interesting...
I know they were established in the late 1800’s had a football team in the 1930’s (Google told me) – when did they become the Bisons and start using that logo. Unfortunatley there isn’t much on the history of the Howard Athletics department out there…
by BuffaloWill on Oct 27, 2009 12:50 AM EDT up reply actions 0 recs
Awesome post pasaluki!!
I enjoyed reading that…thanks for taking the time to put that together.
by BuffaloWill on Oct 27, 2009 12:36 AM EDT reply actions 0 recs

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