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Three units, three different priorities for Buffalo

Football is a three-part game; one-third offense, one-third defense, and one-third special teams.  Through free agency and the draft, the Buffalo Bills will undoubtedly add talent to all three units in hopes of improving on the team's 7-9 finish in 2008.

Adding talent is good, but it is not enough. It's only one piece of a much larger, more complex puzzle.  Lewis Carroll once said "Who in the world am I?  Ah, that's the great puzzle."  The Buffalo Bills would be wise to ask themselves the same question.  Who in the world are they?  In 2008, the team lacked any sort of identity and it showed in their now infamous collapse.  Success in 2009 will depend on Buffalo's ability to solve this puzzle and find out what kind of team they really are.

Successfully completing a complex puzzle requires strategy, forethought and a well executed plan.  Many puzzle-solvers will take the overly large and complex puzzle and break it into smaller, more manageable pieces.  For Buffalo, those "smaller pieces" can be thought of as their offensive, defensive, and special teams units.  Not until each part of the puzzle is completed can the entire picture be seen.  With that in mind, here's a look at the three units of the Buffalo Bills and different approaches the team should take to solve each part of the puzzle.

The offense:  Discover your true self

"The value of identity, of course, is that so often with it comes purpose." - Richard R. Grant

Like most offenses that struggle, Buffalo's offense could use an influx of talent; but the need for offensive playmakers is not as great as the need for an offensive identity.  A little over a month ago, I advocated for Buffalo to establish themselves as a power running/play-action offense in 2009.  I reasoned that most pieces of the puzzle are already in place:  they have two hard-nosed, work horse running backs (Marshawn Lynch's availability notwithstanding), the largest offensive line in the NFL led by a Pro Bowl left tackle, a lightning quick wide receiver that can take advantage of the play fake, and a quarterback that is smart enough to deliver.  Of course, more talent is needed, but adding talent without having a clearly established identity is like trying to build a house with 10,000 men and a Sears Department Store; the work force and tools may be available, but without the blueprints, the talent is worthless and the lumber and nails remain just that, lumber and nails.

Transitioning to a power-running team requires more than just a shift in philosophy, it also requires additional talent.  Buffalo needs a starting center to solidify the line, a tight end to exploit defenses underneath, and an experienced number two wide receiver to take the pressure off of Lee Evans.  Sticking with the puzzle theme, not every piece is as important as others, but every piece has a role.  Buffalo needs to fill out its roster with role players.  A hard hitting fullback (I have one in mind), a number three scat-back (still advocating hard for Devin Moore) and a veteran backup quarterback are all role players that would allow Buffalo's offensive puzzle come together.

The defense:  Will the defensive playmakers please stand up?

"Don't wait for extraordinary opportunities.  Seize common occasions and make them great.  Weak men wait for opportunities; strong men make them."  - Orison Swett Marden

Unlike the offense in 2008, the identity of Perry Fewell's defensive unit was not on a milk carton somewhere.  The team was a predominately Cover 2 defense that has been slowly shifting to a more traditional 4-3 scheme.  Unlike the offense, where deciding to change philosophies is largely a shift in the coaching staff's mentality, changing a defense's identity requires a fundamental change in the types of players required.  Marshawn Lynch can be a running back for any of the 32 NFL teams, but Ted Washington is not a good fit in every NFL defense.  Acquiring the players necessary to change a defensive scheme is far too difficult to complete in one off-season.  Under that premise, Buffalo's 2009 defensive identity will be quite similar to the 2008 version. 

With an identity established, Buffalo needs to look to upgrade the personnel.  Simply put, the defense lacks playmakers.  As Brian articulated very elegantly earlier this week, adding playmakers at the safety, end and linebacker positions would go a long way to improving Buffalo's defense in 2009.  Shifting Paul Posluszny to the outside and re-signing Jabari Greer would also help maximize the team's defensive talents.  Bottom line:  Buffalo needs to find guys who will make plays, not ones who will wait for plays to be made.

The special teams:  Perpetual motion forward

"He who moves not forward, goes backward." - Johann Wolfgang von Goethe

In a word, Buffalo's special teams over the past several years have been "great."  But to get complacent, is to start to deteriorate.  To keep moving forward, Buffalo needs to do two things.  First, they must make a vigilant effort to find roster spots for current standout special teams players.  One such example of a player Buffalo doesn't want to lose is linebacker/special teams ace, Blake Costanzo.  He may not add much to the defensive depth, but his special teams contributions have been invaluable.  The same idea applies to recently re-signed wide receiver, Justin Jenkins.  Second, Buffalo should always be watchful for external opportunities to improve the special team's unit.  Bringing in guys like Kelley Washington for a visit is a good sign that Buffalo's front office understands this thought.  It will be important that they don't forget it as the off-season progresses.

Conclusion
If the 2009 Buffalo Bills wish to end the organization's decade long playoff drought, they will have to have contributions from all three phases of the game.  If the Bills establish an offensive identity and add the right personnel to the unit, acquire playmakers on defense, and maintain awareness of the importance of special teams, the large pieces of the puzzle will fall into place.  At that time, and only at that time, the Buffalo Bills will be able to finish their puzzle and finally figure out who they are.

4 recs  |  Comment 13 comments |

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I love this article. Not because it says anything over-the-top profound, but it grounds us as visions of free agency dance in our heads.

Well written piece, John.

Buffalo Rumblings - all you care to know about the Buffalo Bills and more

by Brian Galliford on Feb 26, 2009 9:29 AM EST reply actions   0 recs

"Buffalo needs to fill out its roster with role players."

I know, I sort of picked a needle out of a haystack here. Otherwise, I think this post is pretty good.

Are you kidding me? 90% of the current roster already consists of role players. What the Bills need are playmakers on defense and on offense. These playmakers, game-changers, or difference-makers are, well, the difference between the mediocre teams and the playoff teams.

One more thing. Why is it that only the offense needs an identity? I guess what I’m saying is that the problem is bigger and more general than just identity, on both sides of the ball. Get better players and then you can play whatever style you want or do whatever it takes to win each week.

Great plays don't make great players; great players make great plays.

by Fort Worth on Feb 26, 2009 10:12 AM EST reply actions   0 recs

I don’t think John meant filling HOLES with role players. Obviously we need playmakers, but there just aren’t many to be had in free agency this year, and you’re lucky if you get one in the draft. If we can get them, great. But the overall depth of our team kind of sucks, and if we can get depth guys who can contribute, doesn’t that help our cause too, if only incrementally?

Buffalo Rumblings - all you care to know about the Buffalo Bills and more

by Brian Galliford on Feb 26, 2009 10:14 AM EST up reply actions   0 recs

We are discussing need here, correct?

Adding playmakers will not only make a significant difference in performance, but they will also naturally improve roster depth (new starters will push the current starters to backup roles). I want drastic improvement, not just incremental improvement. Okay, now back to reality.

Great plays don't make great players; great players make great plays.

by Fort Worth on Feb 26, 2009 10:28 AM EST up reply actions   0 recs

Role Players vs. Playmakers
  • Tight End who can catch the ball and fall forward without fumbling = vast improvement.
    Tight end who can catch the ball down the field and add significant YAC = priceless.
  • Strong safety who is consistently well positioned and makes tackles without being run over or dragged 5 yards = modest improvement
    Strong safety who makes bone jarring hits causing fumbles, interceptions and dropped passes = priceless
  • Defensive end who can consistently fight through double teams to create pressure on the QB = improvement
    Defensive end who can not only consistently wreak havoc on the QB, but also makes sure that they’re in position to stifle running plays as well = priceless

….I could go on but you get the idea.

Ft. Worth is correct. Whether they can be had through free agency or the draft, the Bills need to be more aggressive in their approach to obtaining playmakers. I’d rather incrementally add playmakers at the expense of depth than keep adding role players. Once you have enough playmakers, you can supplement them with the other kind. Imagine adding 1-2 impact players a year; after 3 years you would have a critical mass of talent that would make a difference. The Bills strategy for acquiring talent seems built on mediocrity and the luck of the draft.

"They're Killin' Me Whitey. They're Killin' Me" -- Lou Saban

by NJBill on Feb 26, 2009 12:11 PM EST up reply actions   0 recs

i think we're in agreement

I don’t think there’s a differnce between what you want and what I was advocating for. I want playmakers as much as you do, and it drives me insane when Buffalo continuously refuses to go after them. My comment about role players was that the Bills should go after them in addition to the playmakers. The premise of the article was that they need an identity. With an established identity, they should know exactly what kind of role players they need to make the team better. Perfect example: today’s resigning of Corey McIntyre. Why? What did he offer last year. Why not just use a 6th or 7th round pick on a promising young fullback (instead of another DB that won’t make the cut)?! If they want to truly we a dominate running team, having a journeyman fullback is not the way to get it done.

John I.

by jri111 on Feb 26, 2009 5:24 PM EST up reply actions   0 recs

this was inspired

And I loved the Sears metaphor! rec’d!

by patamunzo on Feb 26, 2009 10:22 AM EST reply actions   0 recs

Terrific piece of work John...

I’m a big picture guy and I truly appreciate the significance of well conceived and executed strategy. This is where the Bills have faltered, mostly in the offensive phase of the game. Last year, when confronted with a genuine QB confidence crisis, the team was forced to plan and execute according to their previously stated—but rarely committed— “power running” strategy. For the first time that year, they were successful with both Marshawn and Jackson toting the rock. Unfortunately, it took extenuating circumstances for Schonert/Jauron to keep running the ball, regardless of the immediate results. Hopefully, with the addition of a solid FB, the return of Peters, and two more consistent threats in the passing game (1 WR + 1 TE), the Bills can permanently establish the identity they displayed at times late last season.

"They're Killin' Me Whitey. They're Killin' Me" -- Lou Saban

by NJBill on Feb 26, 2009 10:28 AM EST reply actions   0 recs

This was a great read John. It’s too bad it’s going to be overlooked because of all the other news this morning….

~K
"I’m Kurupt with Buffalo Rumblings. I am worth hundreds!"

by Kurupt on Feb 26, 2009 12:22 PM EST reply actions   0 recs

I featured it, so it shows up in the “Featured Posts” section under the FanShots. At least that way it won’t go away entirely…

Buffalo Rumblings - all you care to know about the Buffalo Bills and more

by Brian Galliford on Feb 26, 2009 12:26 PM EST up reply actions   0 recs

I was just gonna say the same thing K.

All the excitement today has pushed this down a peg or two but this is a very, very well-written piece and something that is overlooked a lot. We tend to focus on the players and coaches and their decisions but a philosophy is something you can’t nit-pick the execution of (unless you don’t stick to it). With a philosophy like this the team could be excellent.

Playing Eternal Optimist at Buffalo Rumblings since 2008.

by MattRichWarren on Feb 26, 2009 2:08 PM EST up reply actions   0 recs

Thanks everyone who complemented the article

Yeah, I didn’t think there was going to be a lot of responses to begin with (since there isn’t much there in form of content to comment about), but the rash of breaking news today was incredible.

John I.

by jri111 on Feb 26, 2009 5:21 PM EST reply actions   0 recs

It was intense there for a while.

You need to keep your head on a swivel when you’re in the middle of a vicious cockfight!

Playing Eternal Optimist at Buffalo Rumblings since 2008.

by MattRichWarren on Feb 26, 2009 5:25 PM EST up reply actions   0 recs

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