After the Buffalo Bills blew a 14-point halftime lead in losing their first game of 2011 last week in Cincinnati, Bills head coach Chan Gailey was asked why the team didn't try to get running back Fred Jackson more involved in trying to put the game away. Jackson was held to a season-low 98 total yards in the game.

"You'd like to get him involved a little bit more and let him carry the ball," Gailey said Wednesday. "We split him out trying to get him involved in the pass game too, because we've got some matchup issues for them defensively when he's split out, as well. We'd like to use him a little bit more, and create a little better balance than we've had."

The curious part of Gailey's pronouncement is that Jackson is coming off of a game in which he received more total touches (22) than in any other game this year. Still, he's only carried the ball 20 times in a game once this season, and only did it five times in 2010. If Gailey is seeking balance - and he should be - then expect Jackson to be even more involved than he has been.

Meanwhile, as Gailey looks to get Jackson on track, C.J. Spiller (17 total offensive touches this season) remains waiting in the wings.