Bills 41, Chiefs 7: Charting Playing Time, Offense
This is an experiment that we'll be conducting not only on a weekly basis, but as a running tally throughout the 2011 NFL regular season: keeping track of who is playing where for the Buffalo Bills. The premise is simple: we're simply going to keep track of the number of reps each Bills player takes during regular season play to get a strong idea of how the Bills use personnel.
In their 41-7 Week 1 win over the Kansas City Chiefs, Buffalo's starting offense barely made it into the fourth quarter before Chan Gailey turned on the cruise control and started subbing in his backups. As such, we're only going to count reps through that point in the game - and we'll eliminate procedure penalties and the like, as well, as those stop the play (and the rep) from happening.
Take a look at the rep breakdown after the jump. What may jump out to you most - it certainly did for us - is how sparingly Gailey dialed up plays for two of his most explosive and intriguing offensive weapons.
First, The Boring Stuff
Let's get the offensive line out of the way, first. All five of the team's starters - Demetrius Bell, Andy Levitre, Eric Wood, Kraig Urbik and Erik Pears - played all 57 snaps that we're counting for Week 1. A sixth lineman, Chad Rinehart, got onto the field for one play in a goal line package featuring an unbalanced line. That's all you need to know for this week about the line - they're healthy, and Gailey's substitution patterns appear to be on hold for the time being.
Skill Position Breakdown
The Bills don't have phenomenal talent at the skill positions, but they make up for their lack of elite-level talent with excellent depth and breadth in skill. In Week 1, however, some of the more intriguing options were barely present in the game plan.
C.J. Spiller made it onto the field for just nine of 57 offensive snaps. Fred Jackson, meanwhile, was on the field for 49 of 57 snaps. That should put to rest the idea that Jackson isn't this team's feature back; he very clearly is.
Brad Smith, meanwhile, was used on just six snaps - the lowest number of any Bills offensive player (that actually played in this time frame) other than Rinehart. He took snaps as a Wildcat quarterback, of course, and he also lined up as a slot receiver on three separate occasions. Spiller and Smith subbed in together when Smith played receiver, but the two were used so sparingly that it's hardly even relevant.
Here's the full breakdown of skill position players and how many reps each player got.
| Player | Pos. | Reps | Stats |
| Ryan Fitzpatrick | QB | 56/57 | 17-25, 208 yds, 4 TD |
| Stevie Johnson | WR | 56/57 | 4 rec, 66 yds, 1 TD |
| Donald Jones | WR | 54/57 | 2 rec, 3 yds, 1 TD |
| Fred Jackson | RB | 49/57 | 20 rush, 112 yds; 1 rec, 5 yds |
| Roscoe Parrish | WR | 35/57 | N/A |
| Scott Chandler | TE | 31/57 | 5 rec, 63 yds, 2 TD |
| David Nelson | WR | 24/57 | 4 rec, 66 yds |
| David Martin | TE | 12/57 | N/A |
| C.J. Spiller | RB | 9/57 | 5 rush, 16 yds, 1 TD; 1 rec, 5 yds |
| Corey McIntyre | FB | 9/57 | N/A |
| Brad Smith | QB/WR | 6/57 | 0-1, 1 INT; 3 rush, 6 yds |
As expected, Gailey dialed up a lot of three- and four-receiver sets, and even when he went with heavier personnel, he'd frequently put those players out wide. McIntyre, for instance, lined up as a wide receiver on multiple occasions, and Chandler lined up in the slot very frequently. Until further notice, that could limit opportunities for some players.
Here's what the full rep counter looked like for the offense in Week 1; we'll have full numbers for the entire Chiefs game in our Week 2 update next Wednesday, which will really only matter when it comes to calculating playing time percentage. For now, we'll present the data in as useful a manner as possible, and that means weeding out the backups. Sorry, Tyler Thigpen.
| Player | Pos. | Rep Count | Playing Time % |
| Demetrius Bell | LT | 57/57 | 100.0 |
| Andy Levitre | LG | 57/57 | 100.0 |
| Eric Wood | C | 57/57 | 100.0 |
| Kraig Urbik | RG | 57/57 | 100.0 |
| Erik Pears | RT | 57/57 | 100.0 |
| Ryan Fitzpatrick | QB | 56/57 | 98.2 |
| Stevie Johnson | WR | 56/57 | 98.2 |
| Donald Jones | WR | 54/57 | 94.7 |
| Fred Jackson | RB | 49/57 | 86.0 |
| Roscoe Parrish | WR | 35/57 | 61.4 |
| Scott Chandler | TE | 31/57 | 54.4 |
| David Nelson | WR | 24/57 | 42.1 |
| David Martin | TE | 12/57 | 21.1 |
| C.J. Spiller | RB | 9/57 | 15.8 |
| Corey McIntyre | FB | 9/57 | 15.8 |
| Brad Smith | QB/WR | 6/57 | 10.5 |
| Chad Rinehart | OL | 1/57 | 1.7 |
| Tyler Thigpen | QB | 0/57 | 0.0 |
| Johnny White | RB | 0/57 | 0.0 |
| Chris Hairston | OL | 0/57 | 0.0 |
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I wonder
I think the Smith thing is just as much a reflection of the game being well in hand. Gailey wanting to show other opponents enough for them to have to prepare, but not enough for them to know what they were preparing for. I was suprised as the game went on that we didn’t see more out of Smith, but hopefully the wrinkles will appear as we need them. Between he and Spiller, that’s a lot of money for 15 snaps a game. I’d expect that number to go up (at least for Smith).
The Spiller thing…it could be the same, or it could just be the fact that Gailey doesn’t want to lose his team by playing a very ineffective player over a very effective player and team leader.
Thank you thank you thank you thank you sireric for bringing the furious punching cat back into my life. - poz
by bluecollarbuffalo on Sep 14, 2011 8:11 AM EDT reply actions
I think that is exactly what happened. The basic offense was working extremely well and therefore Gailey felt no need to telegraph his magic plays more than he did. I expect, if this weeks game is closer, to see a much heavier dose of Roscoe, CJ and our Buffalo Wild Wing QB – Smith. However, I do not think that the full range of plays of the offense will be revealed until week 3.
Never confuse movement with action.
~Ernest Hemingway
by NolaBillsFan on Sep 14, 2011 8:48 AM EDT up reply actions
Agree'd
I was thinking the same things reading the article. When you’re dominating an opponent and the game is in hand, go vanilla and reveal nothing.
With Fred playing so well and Spiller still needing to slow down and read what’s in front of him, it is suprising that with the game in hand that he didn’t get more touches as a traditional tailback instead of splitting him out wide and moving him around.
Trample the weak, hurdle the dead!
Skill Players
Good article.
Johnny White’s stats are missing:
8 carries, 26 yds, 3.2 ave.
As explained in the article, we cut out the reps of players that played once Gailey put his backups in and hit cruise control. The idea is to get an idea of what the offense might look like on a week to week basis; as lovely as the thought is, I seriously doubt we’ll be seeing Johnny tote the rock eight times in a game again for a while, barring injury.
Total reps will be included in future posts, and at that point, we’ll count everyone’s total reps, including the ones omitted here.
Editor-in-Chief, BUFFALO RUMBLINGS®
@BrianGalliford
by Brian Galliford on Sep 14, 2011 8:28 AM EDT up reply actions
Sounds good.....maybe you should include "starters" in the title of the article?
And rec’d this article. I think this is a great idea.
If you ask a question you don't want an answer to, expect an answer you don't want to hear.
"...at that point the cops showed up and I had the right to remain silent....but, I didn't have the ability." - Ron White
Well, they’re not really starters. 17 of 20 active offensive players saw snaps. This is a one-off deal, in all likelihood.
Editor-in-Chief, BUFFALO RUMBLINGS®
@BrianGalliford
by Brian Galliford on Sep 14, 2011 8:46 AM EDT up reply actions
I guess I couldnt tell on the tellacast...
but Fitz stayed out there when Smith ran the Wildcat? I didnt realize that. I know I saw Fitzy come off twice, but one was a penalty on the goalline, so then he came right back out.
The only thing I was a little surprised about was the lack of Roscoe in the passing game. He had a nice day returning punts… but I was shocked he was held catchless. With Nelson and Chandler getting involved as much as they did tho, we didnt really need him to make any offensive plays I guess.
Fitz = M(C)²
"Lets Go Buff! a! lo!"
Yes, we didn’t count the goal line play, as it was a procedure penalty, and therefore not really a rep. He left the field one time, and was on the field for two other Wildcat plays.
Editor-in-Chief, BUFFALO RUMBLINGS®
@BrianGalliford
by Brian Galliford on Sep 14, 2011 8:29 AM EDT up reply actions
In the stat line do you think you could list Targets?
This might give a better idea of how involved players were as opposed to simply listing N/A. For instance, I know Roscoe didn’t catch any passes but wasn’t he thrown to on multiple occassions?
You can snag targets from the NFL.com play by play if you like. :)
Editor-in-Chief, BUFFALO RUMBLINGS®
@BrianGalliford
by Brian Galliford on Sep 14, 2011 8:37 AM EDT up reply actions
The ESPN box score lists targets
~K
"As the governor of Louisiana once said, the only way Chris Kelsay can lose his job is if he got caught in bed with a dead girl or a live boy."
This is awesome.
Thanks for the insight looking forward to reading this every week.
Are you implying that Antonio Coleman is eating Aaron Maybin?
- Philaster
That would mean that Maybin had found a meaningful role—as sustinance for other players.
- Ron From NM
Parrish
I don’t understand why he is the next priority to be re-signed. He is often injured, and also often invisible (0 catches). Yes, he has value in this offense, but he isn’t a staple like Stevie, and Nelson could definitely handle the slot WR position if Parrish weren’t here.
by Sluss88 on Sep 14, 2011 8:33 AM EDT reply actions 1 recs
One fact to keep in mind is Nelson often draws safety coverage when both he and Parrish work out of the slot in 4 WR looks. Teams do not want to play Parrish with a safety due to his speed and agility. Without Parrish Nelson will draw more CB coverage.
by WhatGoesAround on Sep 14, 2011 8:45 AM EDT via mobile up reply actions
Rec'd
Agreed. Last year during preseason we couldn’t get rid of that guy and now they want to give him an extension? He had some good games last year, but hasn’t performed this preseason and was a wasted player for 35 plays on Sunday…Ugh.
I hate how much I love the Bills.
by TimmyDaSaint on Sep 14, 2011 8:55 AM EDT up reply actions 1 recs
Wasted player? Nobody that plays 61 percent of snaps is “wasted.” Shawne Merriman had one tackle; was he a “wasted player”?
Editor-in-Chief, BUFFALO RUMBLINGS®
@BrianGalliford
by Brian Galliford on Sep 14, 2011 8:57 AM EDT up reply actions
Poor point
Cheap shot, Brian. I think I just saw a nice article by your team discussing the limited visability of Merriman since the Bills had this game locked up relatively early.
Merriman at least has a history of performance (when not on the Bills). Roscoe is a nice player, but hardly a player to be discussing a contract extension with until he has a track record of performance. His history in Buffalo has been shaky at best. He had a nice season last year (until injured) and looked good in camp this year (until injured). I am shocked at the short memories of some bills fans who just want to lock up every player on this team like this team is going to the Superbowl. Calm down Bills nation. Let’s not get consumed with “nice” players and start sacrificing inconsistency.
I hate how much I love the Bills.
by TimmyDaSaint on Sep 14, 2011 9:07 AM EDT up reply actions
How was it a cheap shot? Or a poor point? And how does Roscoe Parrish not have a history of performance with Chan Gailey? He averaged 4 receptions and 50 yards per game last year when healthy; that’s pretty much what David Nelson did on Sunday.
Editor-in-Chief, BUFFALO RUMBLINGS®
@BrianGalliford
by Brian Galliford on Sep 14, 2011 9:11 AM EDT up reply actions 3 recs
Chan
Roscoe has been here 6 years!!! Maybin had one good year in college. How did that work out. Pointing out one good year when his stats over the last 6 are mediocre (at best) is hardly a reason to make resigning a guy a priority. I’ll say it again, look at the trade talks from last summer. A good 1/2 season and he’s a priority. It just frustrates me.
I hate how much I love the Bills.
by TimmyDaSaint on Sep 14, 2011 9:58 AM EDT up reply actions
I get the frustration, but you seem to imply that the Bills are interested in re-signing Parrish based on what he did for six years, and not specifically because of what they saw from him.
Also: teams can negotiate with more than one player at the same time, and nobody said Parrish was a higher priority than anyone else. Not sure where you’re getting that from.
Editor-in-Chief, BUFFALO RUMBLINGS®
@BrianGalliford
by Brian Galliford on Sep 14, 2011 10:00 AM EDT up reply actions
Roscoe
I heard on the way to work today that the reports that the Bills were talking to Roscoe aren’t true. I rescind all my criticism and negativity. In Chan, Nix and Galliford we trust!
Editor-in-Chief, BUFFALO RUMBLINGS®
by TimmyDaSaint on Sep 15, 2011 9:10 AM EDT up reply actions
what in gods name are u talking about. parrish is a huge part of gaileys offense. the very first play we ran from scrimmage on sunday was a short little crossing route to roscoe. beyond that, the chiefs were giving him all kinds of attention when he was on the field (he torched them last season..)
by and large fitz took what the defense gave him in week1. chiefs keyed in on parrish, which helped out the matchups that chandler and nelson were getting. it is just mind-boggling to me that 1 freaking game makes roscoe a ‘wasted player’ who the bills shouldnt resign. have u guys forgotten the production he had last season in this offense? or how good he is on punt returns? or just how good he is?
I’m with you. I don’t see why he’s such a priority. I understand why they might not work out a deal with Fitzpatrick yet. If they sign him to a new deal, that likely means they’re going to roll with him long-term. What if this thing falls apart and they wind up staring a QB opportunity in the face? Then they’ve just signed a Fitzpatrick to a handsome contract, only to end up as the back-up. I think they want to see if he’s guy, or if they need to begin scouting the college QBs more heavily.
But Jackson? The man deserves a raise. He’s a team captain, he’s heavily relied on, and he rarely puts the team in a bad situation. And his age? Who cares, I say!
In the year two thousaaaaaaand.
In the year two thousAAAAAAND!
by TheAfghanTwilight on Sep 14, 2011 9:30 AM EDT up reply actions 2 recs
Not at all worried about the “running backs over 30” theory?
I agree that Jackson is awesome and he is definitely underpaid but I think his contract situation is going to be sticky… how many years of this kind of production can we expect?
"It’s like I’ve always said, don’t tell me about the labor pains, just show me the baby."
- Buddy Nix
"How can a guy with a name like Melo be such a pain in the ass?"
- George Lopez
by dnvrBillsfan on Sep 14, 2011 2:09 PM EDT up reply actions
Just because they’re talking to him doesn’t necessarily make him a priority. I think people on the outside looking in make that sort of assumption a lot based on the reports that filter out. It could just as well be that they’re talking extension with him first because he’ll be the easiest one. On top of that, it’s quite possible — even likely — that they’re talking to more than one player at once and that this negotiation is just the one that leaked.
When healthy, this is the only time he’s been invisible since Gailey got here. I guess there was one game last year where he had 1 reception. Otherwise he’s had 30+ yards in every appearance.
I have low expectations. But high hopes.
Reply to Sluss
Fail
I have low expectations. But high hopes.
by greysquirrel on Sep 14, 2011 8:47 AM EDT up reply actions
But how many teams are making a #3 (at best) WR who gets 30-50 yds/game a priority in re-signing. I’m not mad, just confused. I think they need to lock up Stevie b/f he has a monster season and demands big time playmaker money! He has already shown he isn’t a one season wonder.
I don’t think the reason Stevie isn’t signed is because Parrish is a distraction.
Two people have to want Stevie to sign at a discount for it to happen.
I have low expectations. But high hopes.
by greysquirrel on Sep 14, 2011 9:57 AM EDT up reply actions
Isn’t roscoe in his final year under contract? Wouldn’t that necessitate somewhat of a priority? Especially since they clearly want to keep him?
I agree Stevie is more important of a priority but jeez what could possibly bother you that the team is trying to resign roscoe? And really….has Stevie shown he isn’t a one season wonder?
In case your wondering....it says F*** boston
by BLO 2 VT 2 TPA on Sep 14, 2011 1:09 PM EDT via mobile up reply actions
I think it is noteworthy they didn’t really attempt much for Parrish or Spiller. It means we have something to look forward to!
I’m not sure if the gameplan was to go elsewhere, or if it was simply a matter of the opposing defense paying attention to Spiller and Parrish when they were out there, meaning mismatches were elsewhere. Probably a combination of both, I’m looking forward to the fact we have weapons to exploit that weren’t even necessary in this game. Saving up the screens for the Pats? They have struggled with those in the past.
I have low expectations. But high hopes.
Saving up the screens for the Pats?
You could be right, I dont remember a single screen play on Sunday… Man Id love Freddy to do his thing on that middle screen, like in the Steelers game last year. What a pretty play.
Fitz = M(C)²
"Lets Go Buff! a! lo!"
I dont remember a single screen play on Sunday
I think there was one to Jackson, but maybe it was just a checkdown, can’t remember.
I have low expectations. But high hopes.
by greysquirrel on Sep 14, 2011 9:10 AM EDT up reply actions
Jackson has incredible vision and balance. Those qualities of his remind me of a certain someone with a gray beard.
In the year two thousaaaaaaand.
In the year two thousAAAAAAND!
by TheAfghanTwilight on Sep 14, 2011 9:32 AM EDT up reply actions
…Santa?
"Slowly all the roles we act out become our identity. And in the end we are what we pretend to be." - Jerry Cantrell.
Yeah, I went straight to Dumbledore and Gandalf. No idea what you’re referring to there, Afghan. :)
Editor-in-Chief, BUFFALO RUMBLINGS®
@BrianGalliford
by Brian Galliford on Sep 14, 2011 9:58 AM EDT up reply actions 1 recs
i’ll second gandalf and dumbledore, brian.
action jackson is magic after all
Defense wins championships. 3-0 is a win, pretty or not
"WE COME TO COLECT AND IS PAY DAY IN OUR HOUSE...
I AM A JEDI LIKE THE FATHER BEFORE ME ++++ IN BATTLE WE WILL SETTLE THIS"
by Chronicbillzfan on Sep 14, 2011 12:12 PM EDT via mobile up reply actions
I believe he is talking about Emmitt?
"Winning is not a goal. It is a belief."
-Terry Pegula-
by Eric Murawski on Sep 14, 2011 11:42 AM EDT up reply actions
What grey beard….? Exactly.
He uses Just for Men!
"It’s like I’ve always said, don’t tell me about the labor pains, just show me the baby."
- Buddy Nix
"How can a guy with a name like Melo be such a pain in the ass?"
- George Lopez
by dnvrBillsfan on Sep 14, 2011 2:10 PM EDT up reply actions
Brad Smith gives us
The ability to convert 3rd and 1’s.
How many times last year did we fail to convert on these short running plays because we have no power running game.
I was relieved to see Smith on 3 seperate occasions get the first down. And when we put him in on the goaline I was elated. His ability to swim through the line and find that hole plays such a positive role on the offense going forward.
I think Roscoe was the main focus of the Chiefs defense, I saw Fitzy zero in on Roscoe a couple times but if it’s not there you cannot force the issue, also this was Roscoe’s first game as he didn’t play in preseason, so maybe he’s taking some time to get the rust off. Either way, like Donte said " Gailey has big plans for Roscoe Parrish".
"Big Gulps Eh, Well See ya later" - Lloyd Christmas
" You Gus ready To Let The Dogs Out" "What?" " you Know, Who Let the dogs out rough rough rogh rough" - Zack Galifinakis - The Hangover
Didn’t Reinhart end up killing Smith’s goal line play before it started? I was really hoping to see him punch it in there.
"It’s like I’ve always said, don’t tell me about the labor pains, just show me the baby."
- Buddy Nix
"How can a guy with a name like Melo be such a pain in the ass?"
- George Lopez
by dnvrBillsfan on Sep 14, 2011 2:11 PM EDT up reply actions
Why on earth did they draft Spiller?
I know he’s still relatively new, and i’m in no hurry to see him vulture carries away from Freddy. However,I cannot believe for a second they didn’t heavily scout him, learn his tendencies, his limitations, and still felt confident enough in making him this regime’s first first-round pick.
9 of 57 offensive plays? He’s like the 5th-quarter king.
In the year two thousaaaaaaand.
In the year two thousAAAAAAND!
by TheAfghanTwilight on Sep 14, 2011 9:19 AM EDT reply actions
I think the know exactly what they have in Spiller. However, I think the didn’t know what they had in FJ.
Never confuse movement with action.
~Ernest Hemingway
by NolaBillsFan on Sep 14, 2011 9:23 AM EDT up reply actions
I wonder if they’ve had their “ah ha!” moment yet?
In the year two thousaaaaaaand.
In the year two thousAAAAAAND!
by TheAfghanTwilight on Sep 14, 2011 9:33 AM EDT up reply actions
If not, lets hope it comes soon.
Never confuse movement with action.
~Ernest Hemingway
by NolaBillsFan on Sep 14, 2011 9:35 AM EDT up reply actions
Another thing that makes me happy
Is that the OL played together the whole game! There was so much shuffling around with the line last year. But it seems like it is finally set. And that makes me happy.
Never confuse movement with action.
~Ernest Hemingway
Brian..thanks for taking the time to do the chart. Nice touch
by Feedjasper on Sep 14, 2011 9:42 AM EDT via mobile reply actions
Yes, a very interesting feature
It is very noteworthy that Parrish and Spiller either did so little or played so few reps. The big question going forward is whether that is how the offense is going to work this year, or whether Chan is saving them for future games when he needs them. My guess is the latter.
Rinehart one play
Wasn’t he flagged for false start?
There’s a creep show creature with a double feature...
As explained, procedure penalties were not counted as reps. Rinehart came in on a goal line package in which he lined up next to Bell at left tackle; two tight ends (Chandler and Martin) were to the right of Pears, and McIntyre was the lead blocker.
Editor-in-Chief, BUFFALO RUMBLINGS®
@BrianGalliford
by Brian Galliford on Sep 14, 2011 9:44 AM EDT up reply actions
for what its worth
it was a bogus call.
the false start on that particular play was on pears, not rinehart
Spiller got the touches when he was in.
Spiller only played 9 plays but when he was in he rushed 5 and had 1 pass. That is 66% of the plays he was in he was the main target.
Yes, yes....
This is all very intriguing but what about the defense?
Go Bills!
PodunkO - The great post ender!
Ten minutes.
Editor-in-Chief, BUFFALO RUMBLINGS®
@BrianGalliford
by Brian Galliford on Sep 14, 2011 10:21 AM EDT up reply actions
Smith from the slot
wonder if we’ll see an end-around, then run/throw option, whatever that play is called. be a cool play.
I am not showing Bill Bellichek or Rex Ryan anything.
Also, I am not sacraficing a thing either “you play to win”, we didn’t need to put out the whole arsenal last sunday and we may not need to this Sunday. I don’t like to look to far ahead, but New England does present a different approach. We need to keep some teams on their toes becasue of their versatility on offense. Some teams we play will score points on us and we will have to return the favor. We showed what Chandler can do. We showed what Nelson can do and both Jones and Johnson seen the endzone. We haven’t seen what Roscoe can bring nor C.J. in a more specialized role. Nor have we explored the full potential of the Wild Cat. This article is good, the stats are probably compiled by opponents as well. Chan developed something that worked great last week, I am sure he has more tricks up his sleeve. Roscoe needs some time and will be huge in some games for us.
YOU ARE OUT of you kuku fufu mine craker laker Flaber baber FUNKI chunki brain. WE want to winn every year -- abayarde
The biggest stat I noticed was 57 offensive reps in 50 min!!
I did not have the time last year to keep up as well, but in 2009 I kept up with 12 of the 16 games and we averaged 43 offfensive reps.
We actually had 65 total offensive reps for the game and might have had more if the backups were not in for 10 min.
One down side is I dont think we will see much more improvement in this catagory as 60+ @ game is pretty good. This means that as we work Spiller, Roscoe, and Smith into the games more it will have to come at other players expense to some extent.
Please base your arguments in provable facts instead of pulling stuff out of your rear. -CanadianBillsFan- This is why talk is cheap because the supply always exceeds the demand.

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