"Cities with far less event oriented tailgate traditions than Buffalo have already begun adding what are known as 'party decks' into their stadiums. Take for example, Chicago. Private building owners next to Wrigley Field have had party decks on their rooftops for years, allowing fans to eat great food, drink great beer, and of course watch the Cubs lose. The Cubs finally have come around to the concept officially and are adding the 'Budweiser Party Deck' within Wrigley Field scheduled to open in time for the 2012 season.
With Ralph Wilson Stadium having both an abundance of interior rooftops and space, it would make sense for the Bills to consider creating the largest series of party decks in professional sports. With Buffalo's tailgating popularity and tradition, these types of venues would undoubtedly represent an in demand new revenue source for the team. By selling corporate sponsorships to these party decks, along with reasonably priced passes to ticket holders for entry, the Bills could create a whole new segment of premium seating that would have a uniquely Buffalo flavor. It also doesn't hurt that premium seating revenue enhances the team's long term viability."