I'm on a mission to find out how the Bills do such a good job marketing and selling a consistently losing product.

http://marketingleadership.blogspot.com/2013/01/are-buffalo-bills-marketing-leaders.html

I don't buy Bills tickets in Buffalo anymore now that I live in Austin, but I've gotten tickets to see the Bills lose to the Cowboys and Texans. I keep buying Bills merchandise too.

My reasons are that I'm a loyal fan who seems to get excited about a random change every year. Anyone else think we'd have the best d-line in the AFC this year?

Regionalization is likely part of it too, even if the Toronto games alienate the core fans.

Why is everyone else so committed and dedicated to this team?