Buffalo Bills introduce variable pricing for 2014 season

2013 Buffalo Bills season opener https://twitter.com/ericreznicek/status/437634435505455104 - Eric Reznicek

The Buffalo Bills will charge more for some games and less for others in 2014. They also announced season tickets would see a slight uptick in pricing.

With the Toronto Series postponed for the 2014 season, the Buffalo Bills were finally able to release ticket season prices for the 2014 season on Thursday.

Well, sort of.

Yesterday, the team announced season ticket prices would rise slightly alongside a brand new variable pricing model.

Under this new model, different games are going to cost different amounts of money for both season tickets and individual game tickets. Teams in other sports have been doing this for years to maximize revenue, but also keep butts in the seats. Essentially, the bigger the rivalry and/or the better the opposing team, the more you pay. The Bills' eight home games and two preseason home dates will be split into tiers. The lowest will be the preseason, and the team will work their way up from there, slotting different opponents into the value tiers.

The trickiest situation for the Bills to manage is the weather. We've seen late-season games against great teams not sell out. Games against Tom Brady's New England Patriots and Peyton Manning's Indianapolis Colts didn't get close to selling out, despite playing great teams with a great draw. Don't be surprised if weather, and not opponent, is the biggest factor in the tiered pricing.

Tiered pricing opens up an entire new level of discourse, too. "They don't respect us. We're in tier III. Let's go kick some butt!" Maybe that's taking it too far.

The NFL announced in December that tiered pricing could be coming to the NFL as soon as 2014. At the time, it was speculated that more than half the teams were considering the move. I guess they were right. Buffalo joins the Detroit Lions and New England Patriots as the first teams to adopt the model, but many more teams will be watching to see how things go.

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