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Small Market Roundtable, Week 5 - Prime-Time Scheduling

Today the SBN Small Market Roundtable continues over at the Daily Norseman, where the Gonz tackles the issue of small market teams and their seeming inability to land prime-time games. Take a gander over at his site, it's yet another stellar installment of this roundtable. Previous topics include relocation, stadiums, free agency, and media coverage.

I won't spoil the ending for you, but I like Gonzo believe that the size of the market isn't necessarily the deciding factor for getting a night game in the NFL. To me, the deciding factor is whether or not a storyline can be pried out of the two teams' rosters. It helps if the teams were moderately successful the year before, but ultimately fans are drawn to night games based on storylines. I'll use the Bills' three prime-time appearances the last three seasons (including the 2007 season) as examples.

Coming off of a 2004 season in which the Bills nearly made the playoffs, the team was scheduled with two Sunday Night appearances in the '05 campaign - at New England and a home contest against Denver. Storylines were prominent in the New England contest - could the Bills topple the AFC East beasts post-Drew Bledsoe? The Denver game was a bit different, but there was a storyline - could the "up and coming" Bills topple the Broncos, an AFC power and likely fighting for home-field advantage, late in the season on Sunday night?

Obviously Buffalo struggled in the 2005 season (losing both of their prime-time contests), and thus as a result did not have a night game during last season's surprise 7-9 run. Surprise! Buffalo's got a Monday Night game this season against a team (Dallas) coached by Wade Phillips, the last coach to lead the Bills to the playoffs. That's a pretty good storyline, especially when you consider the Buffalo/Dallas Super Bowl history.

The NFL wants one thing out of their prime-time games: marketability. Sure, you'll have the random crappy team in a game once in a while, but it's a good bet that either the team was at least marginally good the year before or there is a storyline to be had out of the game. Small market teams don't have as much marketability as big-market teams, but there isn't much discrimination - with so much parity in the NFL, there is a storyline to be had in pretty much any matchup you can imagine.

That's it for my comments this week. Be sure to check out the rest of the installments linked above - the SBN Small Market Roundtable has been an interesting exercise to date, and I think most of you will enjoy this series. Buffalo Rumblings will be the next host of the Roundtable next Wednesday, with the topic being Revenue Sharing.

Note: This will very likely be my only posting of the day, as I will be undergoing minor surgery later on this morning. We will return to regularly scheduled programming tomorrow.

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There's also the element of the fact that the fan base for the Bills (thank God) is hard-working, 40+ hrs/wk type folks who are faced with a hardship, to a degree, in attending night games.  That's a reason why Ralph almost has hindered our night game opportunities, and why this year the MNF game comes on Columbus Day.

The Sunday games are for "contenders", based off of last season - and from Week 11 on, we have as good a shot as any team (especially with our multiple NFC East opponents, who all always seem to be in .500 playoff territory at the end of the year recently) to get on there.

This isn't the issue - the issue is primarily (to me) officiating in crucial situations (the opener against the Patriots last year, for example).  Tom Brady and the Patriots don't win their first championship this decade without the direct intervention/creativity of the refs at a critical moment.  (I've ranted about the similarities between the NFL's "treatment" of Brady and the NBA's similar stance towards Kobe elsewhere).  This isn't something that can't be overcome - but Jauron's main single task, to me, is to realize that the game needs to be won early enough (by two scores or more) to keep the NFL-via-their-refs from protecting their sacred cows.

Peace to you, Chief!  Good luck with the surgery.

by Dock Ellis on Jun 20, 2007 10:15 AM EDT   0 recs

Night games....
I agree with what Dock said about Ralph not wanting night games.  It's been stated numerous times that the Bills preferred to not host night games in order to let their fans not waste time off (Mondays), but also allow the regional fans to make it.  With a fanbase coming from Canada, Rochester, Syracuse, the Southern Tier, even W.Pa on top of the Buffalo base it's tough to entice those fans to come in for a Monday evening game, or even Sunday night games.  This explains why there's been really no home night games other than the Denver and Tennessee opener in 2000 off the top of my head.  The reason we've had few night games on the road is that we've flat out stunk for nearing a decade now.

I also can't agree that having a big market teams ensures multiple night games, BUT I do believe that it will swing it in favor of those teams in many situations.  Why does Dallas keep getting so many night games? In fact they have SIX, yes SIX, I said SIX night games this year along with their annual Thanksgiving affair.  That's 7 guarenteed national games, with probably 2 or 3 of their five 4PM games going national as well.  They could have somewhere in the neighborhood of 10 national games this year, which is absolutely downright ridiculous.  They were a first round loser in the playoffs last year, have only have one true superstar on their team (TO), and have a new coach who probably isn't as well known around the country as other 'name' guys.  So in their case it's pretty obvious having a big market with a lot of perceived fans throughout the nation is driving the amount of night games the Cowgirls received.  

Personally, I believe the first factor related to receiving night games is success the prior year coupled with the believed continued success for that year followed closely by market size/popularity.  The Colts will continue receiving their fair share (rhyme rhyme) of night/national games because they always win and Peyton Manning is one of the faces of the NFL. When he retires and/or the Colts start playing sub .500 football, I doubt we'll see much of them again.  The Bengals will only get night games when they are good.  On the other hand, teams like Oakland, Dallas, Washington, Philly, the Giants, the Jets to a lesser extent, Chicago, Pittsburgh and Seattle will always be in the mix for night games because of their market size and supposed popularity around the country no matter how bad they may be (cough cough Oakland).  I'm sick of seeing one of those teams in seemingly every night game, but that's just the way it is.

Another factor that seems to be taken into account is the Brett Favre Corrolary. If Brett Favre is a Packer, they will always get a handful of night games.  It's a given, year in year out, regardless of how smelly the Pack was the prior year and how bad they look to be that year.  The Packers get 3 night games and a Thanksgiving game this year, which seems somewhat light for them.  Why this is the case, I'll never understand because Brett Favre has been a crappy QB for 4-5 years now.  He seems to be the only player capable of pulling this off himself.  Tom Brady would be another if the Pats would ever start being the Pats of old again.  I think Tony Romo could be on his way to filling the Favre void in the coming years if he doesn't fall flat on his face.  If Roethlisberger hadn't been such a screw up, he'd be ahead of the curve here as well.  

In the end, I just wish every team had a shot at a night game, even the Dolphins, Lions, Cardinals, etc.  It gets old seeing the same teams over and over again.  I do feel market size is one of the main factors along with previous success, star power and to a lesser extent outlook for that season.  Brian, I do believe storylines are a factor is bringing in the smaller market teams like us for games, but is not always critical.  Jacksonville seems to get a lot of night games and that's because they're usually a pretty good team.  

Good luck with your surgery. No need to rush back...it's the offseason!

~K

by Kurupt on Jun 20, 2007 11:10 AM EDT   0 recs

Good points, Dock
I had forgotten that Ralph had limited, to an extent, the night opportunities for the Bills. Good call.

LOL about the refs. I don't even want to get started on that, because refs irritate the hell out of me. I could rant about that for ages.

Surgery went well. My face is number than Pac-Man Jones' brain, but I feel alright. Thanks for the good luck wishes; Brian G is back and ready to roll. I might have another post up later this afternoon, depending on how things go.

Buffalo Rumblings: we are awesome.

by Brian Galliford on Jun 20, 2007 11:29 AM EDT   0 recs

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