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Fantasy football, Week 11: Buffalo Bills passing game targets

Bryce Brown is the new name to watch in the Buffalo Bills' better-than-expected passing attack, based on his Week 10 output against Kansas City and his frequency of use.

Kevin Hoffman-USA TODAY Sports

In fits and bursts this season, there have been players that the Buffalo Bills have made a concerted effort to involve in the passing game - besides, of course, top wideout Sammy Watkins.

For a time, Fred Jackson was the most frequently-targeted player on the team on a per-snap basis. Then for a few weeks, slot receiver Chris Hogan was the new guy du jour, and remains one of Kyle Orton's primary targets through the air. Over the last two weeks, running back Bryce Brown has become the player the Bills are throwing to more often.

It has worked well. Aided by a couple of designed shovel passes, Brown was targeted seven times in Sunday's loss to Kansas City, hauling in six of those targets for 65 yards. In a very limited sample size over the last two games, Brown has been targeted on nearly one-quarter of his snaps. That rate is not sustainable, but it's highly unlikely that he'll disappear entirely from the Bills' passing offense designs, particularly after his productive day.

Here is the list of the Bills' passing targets so far in 2014, sorted by how frequently Buffalo's passers throw to them when they're on the field. Watkins is the undisputed No. 1 receiver on the team, but this list gives us some obvious clues as to how the Bills are structuring their attack behind him.

Pos. Player Snaps Tar %Snap %Tar Stats
RB Bryce Brown 41 10 24.4% 3.2% 6 rec, 65 yds
RB Fred Jackson 276 47 17.0% 14.8% 37 rec, 300 yds, 1 TD
WR Sammy Watkins 573 77 13.4% 24.3% 42 rec, 617 yds, 5 TD
WR Chris Hogan 170 22 12.9% 6.9% 18 rec, 233 yds, 2 TD
WR Robert Woods 503 59 11.7% 18.6% 34 rec, 346 yds, 2 TD
WR Marquise Goodwin 66 6 10.5% 1.9% 1 rec, 42 yds
RB C.J. Spiller 157 16 10.2% 5.0% 14 rec, 109 yds, 1 TD
TE Scott Chandler 409 41 10.0% 12.9% 26 rec, 307 yds, 1 TD
WR Mike Williams 184 18 9.8% 5.7% 8 rec, 142 yds, 1 TD
FB Frank Summers 127 8 6.3% 2.5% 5 rec, 9 yds
TE Chris Gragg 167 6 3.6% 1.9% 4 rec, 35 yds, 1 TD
RB Anthony Dixon 126 4 3.2% 1.3% 3 rec, 15 yds
TE Lee Smith 152 3 2.0% 0.9% 2 rec, 5 yds, 1 TD