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Bills, New Era Cap Company agree on stadium naming deal

The stadium named for the late founding owner will now bear another name

The “Stadium Formerly Known as Rich Stadium” will soon have another “former” moniker. The Buffalo Bills announced an agreement with New Era Cap Company in a tweet prior to tonight’s preseason game against the Colts. While no indication as to exactly what the new name will be was given, the team announced a press conference in the upcoming week. No financial details were provided, either.

The stadium has been named for founding owner and 2009 Pro Football Hall of Fame inductee Ralph Wilson since 1998. From 1973 through 1998, the stadium rights were owned by Rich Foods, a deal which brought the Bills 1.5 million dollars annually.

John Wawrow, reporting for the Associated Press, shared more details about the detail shortly after the announcement. The big key? It gives New Era naming rights through the current lease, as well as right of first refusal on the next one.