Super Bowl commercials are big business, no doubt about it. This year’s TV rights holder, FOX, is reportedly seeking $5 million for 30 seconds of airtime. Unsurprisingly, with most companies having already uploaded their game-day commercials to YouTube along with other places, Fox as of Jan. 27 had yet to sell out their commercial slots.
Plenty of advertisers have made previews, and in some cases even their full ads, available online before they air during the Super Bowl on Sunday. Some experts point to Volkswagen’s 2011 ad “The Force” as the one that set this trend in motion. According to a 2015 article published by the Los Angeles Times, Volkswagen’s ad racked up 11 million views ahead kickoff of the big game.
Here are some of the big ones that are currently buzzing on the interwebs ahead of Sunday’s big game:
Wix
Website builder Wix.com’s 2017 spot features actors Gal Gadot and Jason Statham in a two-part TV mini-movie series.
Part 1
Part 2
Intel
You’ll see a lot of New England Patriots quarterback Tom Brady on the field Sunday but he’ll also make appearances starring in this Intel ad.
Tide
An injury to his back will prevent him from playing in the big game, but the always-goofy star tight end of the New England Patriots, Rob Gronkowski, will still be all over your TV sets come Sunday. Check him out here with actor Jeffrey Tambor promoting Tide.
You can watch more ads that will air here at this Super Bowl commercials blog.