Buffalo Bills expected to rename stadium club seats as part of latest renovation

The Buffalo Bills are spending $18 million in private funds this offseason on renovations to the club seat areas of New Era Field. This is the first renovation to the club seats since they were installed in 1999 at then-Ralph Wilson Stadium.

New furnishings and upgrades to the concession stands are also part of the upgrades, as well as bars being installed at each end of the club areas to replace the current set up with the bar in the center .

“We’re trying to make our experience for our fans better,” team owner Terry Pegula recently told The Buffalo News. “That’s our thought process on any of these projects. It’s all centered around keeping our fans happy and giving them the best experience they can get.”

“This will be a complete makeover of our current club experience,” Bills president Russ Brandon told The Buffalo News. “Our goal is to drastically improve the fan activations within all of our club-seat programming areas.”

To help pay for the upgrades, the team is expected to sell the naming rights to the club areas that are named after Hall of Famer Jim Kelly, Bills broadcasting legend Van Miller, and former Bills punter Paul Maguire.

The Bills received a vote of 32-0 from owners around the league approving their club seats renovation. As such, per NFL policy, the Bills will now have the 34 percent portion of shared revenue directly generated from projects like this, waived to offset some of the private money they’re spending.

The Bills announced in February that season tickets will increase an average of three percent this upcoming season from an average price of $68.18 in 2017.