The Buffalo Bills announced a change to the team’s ticket policy Friday morning. Beginning this season, the Bills will no longer allow fans to present printed tickets to gain admission to New Era Field. The team will only accept mobile tickets, a trend that is being implemented by other teams across the league, according to a news release issued by the team.
The Bills said tickets to all games for the 2018 season are now “fully digital and only accessible through your mobile device.” This policy came about, the team said, as a way to both improve efficiency and convenience on game day, while also reducing the number of lost, stolen, or fraudulent tickets being passed off at the stadium gates.
With paper tickets being eliminated as a way to gain admission, Bills fans can still manage their tickets by downloading the “My One Buffalo” app, or on the team’s website, buffalobills.com. These methods will allow fans the chance to view, transfer, send or sell their tickets at any time.
The team strongly recommends that fans download their tickets 24 hours before the game. Those downloaded tickets can then be scanned via their smartphone at any of the New Era Field gates.
“Mobile ticketing is the next chapter in the evolution of ticketing. As technology changes around us, we must adapt and change our methods,” Brent Rossi, the Bills executive vice president of marketing and brand strategy, proclaimed in the team’s news release. “Mobile traffic to ticketmaster.com has increased over 80 percent in the last five years and more people view their email on their mobile device than their desktop. As more customers purchase and manage their tickets on their smartphones, we want customers to have instant access to their tickets via mobile device any time and anywhere. We understand that this will be a big change for our customers and we are committed to providing the resources to make the transition as smooth as possible. We have information in our season ticket package on our website and we are adding staff at each gate to assist with any questions about the process.”
The new policy shouldn’t affect season-ticket holders, as they received their plastic season ticket cards in the mail over the last few weeks.
Additional information can be found at www.buffalobills.com/tickets/mobile-ticketing.