Play Josh Allen, and fans will watch.
The Buffalo Bills may have their own linchpin for a New-Era Field of Dreams if the on-field results combined with the TV ratings are any indication. Allen’s second preseason game was the highest-rated television program of the summer in the greater Buffalo area, according to Alan Pergament of The Buffalo News.
The matchup between the Bills and the Cleveland Browns, a game the Bills ultimately won 19-17, earned a 23.8 rating on WKBW from 7:30 p.m. to 10:30 p.m. Much of that had to do with excitement over Allen’s promotion to the second team.
When Allen took the field, the ratings ballooned a bit, although some of that boost might have been attributed to viewers just catching the Friday night broadcast between 8:30 and 9. With Allen leading the charge, the ratings ranged from 25.6 to a high of 25.9, staying in the 25 range for the remainder of the broadcast.
Overall, the Bills’ first draft choice has been a hit both on the field and on the small screen.