According to the latest release from CBS Sports, Thursday’s game was the most-watched Thanksgiving Day game in 27 years. According to the press release from CBS, the game averaged over 32.5 million viewers, and is the most-watched television event since the 2019 Super Bowl featuring the New England Patriots and the Los Angeles Rams.
Viewers on Thursday were able to watch Josh Allen’s first nationally televised game, and the second-year quarterback did not disappoint. Allen completed 19 of his 24 attempts while throwing for one touchdown (and running for another). Fans also witnessed a big performance from Cole Beasley in his return to Dallas, as the wide receiver caught six passes for 110 yards and a touchdown.
CBS also shared that the Bills/Cowboys game was the most-watched NFL regular-season game on any network over the past 3 years.