As the NFL celebrates its 100th season through the NFL100 campaign, the Buffalo Bills are also celebrating a special milestone in franchise history: The 2019 season represents the 60th season of Buffalo Bills football.
To commemorate the occasion, the Bills have come up with a special logo celebrating the team’s founding in 1960—the year that late Hall of Fame owner Ralph C. Wilson Jr. founded the Buffalo Bills as an original member of the AFL.
The logo, which could be featured on patches the Bills wear on their jerseys, features a large “60” atop the Bills logo, with the words “est. 1960” flowing through the center of the logo in a red ribbon.
The logo was released as part of the team’s marketing slogan for the upcoming season, “Band Together. Press Play,” featuring a promotional video with second-year quarterback Josh Allen.
This is the fourth time the Bills have devised a customary logo/patch to mark a milestone season. Buffalo previously sported anniversary patches commemorating the franchise’s 25th (1984), 35th (1994), and 50th (2009) seasons.