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Pepsi helps fan remind New York Jets fan neighbor this is Buffalo Bills country


Matt Warren is Associate Director of NFL coverage for SB Nation and previously covered the Bills for Buffalo Rumblings for more than a decade.

Press release:

Earlier this season, Buffalo Bills superfan Michael made waves on local TV after he painted his house Bills royal blue in response to his neighbor Eric’s Jets flag. Inspired by his unmatched fandom, Pepsi jumped in asking fans to rally behind Michael and celebrate this unapologetic loyalty by retweeting their post. If they reached 1,000 retweets, Pepsi promised to take their neighborly rivalry even further by creating a commercial and billboards to go live around the city. In mere hours, that goal was met (and well beyond), and now Pepsi is living up to their end of the deal - with billboards and a broadcast commercial going live this week, featuring Michael, ahead of the Bills / Jets game this Sunday.

The commercial - featuring Michael and Bills’ fan favorite Stevie Johnson - went live and will be featured on TV, locally, during this Sunday’s Bills/Jets game on CBS. The billboards feature Michael’s Bills’ branded house and a good-natured reminder to Eric and fans throughout the county that they are in Bills’ Country. Located throughout Rochester and in Buffalo, fans will be able to see these unapologetic signs displayed the 19th - 25th as they prep for game day face-off with the Jets (10/25).

Billboard Locations:

  • MONROE AVE. @ Marshall Street
  • LED Digital Billboards throughout Rochester
  • I-190 @ 291 CHICAGO