The Buffalo Bills are announcing their 2021 season ticket prices and they are coming with a cost hike. On average, ticket prices will increase by roughly $8 per game across the board, according to the figure released by the team, and for the first time ever the average price will top $100 per game.
Here is the breakdown of the price increases:
• 25 percent of seats will increase $13 to $19;
• 46 percent of seats will increase $6 to $12;
• 29 percent of seats will increase $5 or less.
“The average cost of a general admission seat will be $82.14 in 2021, an increase of $7.68 per game. A club seat will average $253.96 per game, an increase of $10.48,” reports The Buffalo News.
That’s still pretty darn low compared to the rest of the NFL. According to a team spokesman, that’s 20 percent less than the league average. According to the reports, 20 percent of the stadium’s seats are still $55 and under for a single game ticket.
“There is really so much that goes into our pricing every year,” Chris Colleary, the team’s vice president of ticket sales and service, told The Buffalo News. “We look at historical sales, comparable NFL markets, and really try to determine the market value for each seat. We’re literally going in row by row, seat by seat, evaluating the season ticket sales history for the last three seasons, if the seat was available on a single-game price, what it sold for, and then if that seat was ever sold on a resale site, what it sold for, and really trying to come up with what we feel is a fair market value for each seat.”
The team is planning on 100 percent capacity for the fall, but there are still contingencies being worked in due to COVID-19. Canadian fans who are barred from entering the country will be offered a refund or the ability to move forward a balance. If overall seating capacity is limited, season ticket holders will be given first priority.