We knew the Buffalo Bills were selling tickets at a record pace, because CEO Russ Brandon told reporters as much a month ago. Today, The Buffalo News reports that the sales have been so brisk, the team might be forced to cap them at a certain point.
Tim Graham reports that the team has blown past the 55,000 mark in season ticket sales, and will very likely pass their all-time high of 57,132 set in 1992. Graham's source also notes that the team's luxury boxes are almost sold out, as well, which is the real revenue-generator within ticket sales.
The Bills want to keep some tickets available to fans who would only like to purchase tickets to a single game at face value. It also protects the secondary markets in that respect. It's also worth noting that all of those season tickets were sold even before people knew when the games would actually be; the schedule was just released earlier this week.
An entrenched, viable franchise owner, coupled with excitement from the hiring of Rex Ryan and an enhanced, go-for-broke roster, has pushed Western New York into a frenzy. Expectations are so high, it might be difficult to live up to the hype on the field.